Building Competitive Advantage to Win Training

  • 13 Aug 2014
  • 8:00 AM
  • 14 Aug 2014
  • 4:00 PM
  • Crowne Plaza Columbus Dublin, 600 Metro Place North - Dublin, OH 43017
  • 0


Building Competitive Advantage to Win Training
is r
ecognized by the International Economic Development Council (IEDC) as a professional development event that counts toward recertification of Certified Economic Developers (CEcD).

Building Competitive Advantage to Win

Demonstrating competitive economic development sales skills is no longer just an option for economic development professionals who wish to be successful in retaining, growing, and winning quality jobs.  Participants will learn and apply skills to prepare, respond, and win in the fierce competition of economic development.

You’ll Learn how to:

·         Respond strategically to the prospect’s top 3 requirements for elimination and selection.

·         Uncover the prospect’s key drivers at every phase, every visit.

·         Make your presentation evolve from first to final visit.

·         Present to the C-level the way they are used to making capital decisions.

·         Build your competence and confidence to direct your local economic development team and Stop the Stupid Stuff that loses deals.

Download Agenda, Timeline, and Hotel Room Info.

Carol Johnson, Continuous Dialogue,

Carol is the founder of Continuous Dialog, a professional consulting company specializing in competitive economic development sales training.  Private and Public organizations have realized tremendous success and return on investment from the Continuous Dialog proven methods, practical skills and commitment to application.  Clients include states, utilities, chambers, public and private partnerships, cities and associations.  Carol is an outstanding trainer, speaker, coach and facilitator. 

“Carol Johnson hits it out of the park! Captivating Keynote Speaker and Economic Development Sales Training that delivers immediate Return on Investment.”

John Bradley, SVP, TVA Economic Development

 “Carol Johnson is the best in economic development sales training.”

 Del Boyette, Boyette Strategic Advisors

“I have worked with Carol in a number of capacities and have found her customized training to be a tremendous resource in building an effective economic development team.”

Gray Swoope, Secretary of Commerce and CEO of Enterprise Florida