OEDA Member Only Exclusive:
Building Competitive Advantage to Win
Join us for the premier Economic Development Sales and Marketing Training Course
March 18, 2025 or April 9, 2025
Columbus
By taking “Building Competitive Advantage you will: Dramatically increase the speed by which you customize and create your prospect or established business opening; tailor questions to uncover needs, perceived concerns and Ohio’s competitive position; present a quantified, credible location solution; and learn how to gain confirmation and close with confidence. This training will make you a better member of the presentation team, a better coach, and champion for your community and Ohio.
NOTE: The regular cost for this training is $549.00. Because of the generous support and sponsorship from JobsOhio, OEDA is able to offer this course for a discounted rate of $349. Registration is limited to 22 participants, so register soon. The Building Competitive Advantage training is a hands-on interactive training session. You are encouraged to register soon. The agenda for the March 18 and April 9 sessions are the same.
REGISTER HERE
Key topics include:
- Understand the three requirements that Job Creators use to judge and rank your site and community.
- Know the time limits and components of an effective Opening for hosts and subject matter experts.
- Learn 4-Step Questioning to efficiently uncover and confirm the prospect’s strategic requirements, concerns, and your competitive ranking.
- Apply the 3 Keys to Presenting enabling you to build, customize, and deliver a credible business case that differentiates your community.
- Know your role in Closing. During the presentation each presenter should close their area of expertise. Learn how to close with confidence.
- Build team confidence and competence by applying a 15-minute Preplan and 15-minute Debrief template.
About Carol Johnson:
Carol Johnson is a proven sales expert and is the founder of Continuous Dialog, a professional consulting company specializing in economic development and leadership sales training.
Carol’s finance and marketing skills were developed at Kraft, General Foods in New York. It was here she gained her first site selection experience from the corporate finance perspective.
Sales and Sales Management success was realized in leading successful sales and customer service teams in telecommunications. Carol won awards for new products that contributed millions to the bottom-line as well as top sales honors in every sales leadership position held.
Carol holds a BA in Marketing from Florida State University and a MBA in Finance from Indiana University. Carol lives in Atlanta, is married and has two daughters. She is active in community and social initiatives as well as youth leadership.
Here’s what your economic development peers have to say about Carol’s training:
“Carol Johnson hits it out of the park! Captivating Keynote Speaker and Economic Development Sales Training that delivers immediate Return on Investment.”
John Bradley, SVP, TVA Economic Development
“I have worked with Carol in a number of capacities and have found her customized training to be a tremendous resource in building an effective economic development team.”
Gray Swoope, VisionFirst Advisors, CEO, and
former Secretary of Commerce & CEO of Enterprise Florida
“Carol Johnson is the best in economic development sales training.”
Del Boyette, Boyette Strategic Advisors
“We thought that $2 billion of economic development investments within 3 years would solve our problems. Well, it doesn’t; but Carol Johnson does! She is one of the most dynamic strategic planning facilitators I have ever seen or worked with in my 20 years in economic and community development. In my opinion, Carol Johnson is a rock star! Our community now has a continuous dialog.”
Joe Higgins, Jr. CEO, Golden Triangle Development Link, Mississippi
REGISTER HERE