Building Competitive Advantage to Win Training
Demonstrating competitive economic development sales skills is no longer just an option for economic development professionals who wish to be successful in retaining, growing, and winning quality jobs. Participants will learn and apply skills to prepare, respond, and win in the fierce competition of economic development.
You’ll Learn how to:
· Respond strategically to the prospect’s top 3 requirements for elimination and selection.
· Uncover the prospect’s key drivers at every phase, every visit.
· Make your presentation evolve from first to final visit.
· Present to the C-level the way they are used to making capital decisions.
· Build your competence and confidence to direct your local economic development team and Stop the Stupid Stuff that loses deals.
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Carol Johnson, Continuous Dialogue, cdialog.com
“Carol’s economic development sales training programs are spot on. The economic development sales process is unique and only those with practical experience in the industry can provide effective training. Carol has direct experience on both sides of the sales and negotiation table and teaches the skills that will help you compete effectively and win more projects.” -- Jeremiah Gracia, CEcD, Economic Development Administrator, City of Dublin