Building Competitive Advantage to Win Training

  • 22 Feb 2016
  • 8:30 AM
  • 23 Feb 2016
  • 4:00 PM
  • AC Hotel Cincinnati North/West Chester (Liberty 1 Meeting Room), 7505 Gibson Street, Liberty Township, OH 45069
  • 6


Registration is closed

Building Competitive Advantage to Win Training
is r
ecognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the recertification of Certified Economic Developers (CEcD).

Building Competitive Advantage to Win Training

Demonstrating competitive economic development sales skills is no longer just an option for economic development professionals who wish to be successful in retaining, growing, and winning quality jobs.  Participants will learn and apply skills to prepare, respond, and win in the fierce competition of economic development.

You’ll Learn how to:

·         Respond strategically to the prospect’s top 3 requirements for elimination and selection.

·         Uncover the prospect’s key drivers at every phase, every visit.

·         Make your presentation evolve from first to final visit.

·         Present to the C-level the way they are used to making capital decisions.

·         Build your competence and confidence to direct your local economic development team and Stop the Stupid Stuff that loses deals.


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Carol Johnson, Continuous Dialogue,

Carol is the founder of Continuous Dialog, a professional consulting company specializing in competitive economic development sales training.  Private and Public organizations have realized tremendous success and return on investment from the Continuous Dialog proven methods, practical skills and commitment to application.  Clients include states, utilities, chambers, public and private partnerships, cities and associations.  Carol is an outstanding trainer, speaker, coach and facilitator. 


“Carol’s economic development sales training programs are spot on.  The economic development sales process is unique and only those with practical experience in the industry can provide effective training.  Carol has direct experience on both sides of the sales and negotiation table and teaches the skills that will help you compete effectively and win more projects.” -- Jeremiah Gracia, CEcD, Economic Development Administrator, City of Dublin